Data Marketing Toronto 2018
Program at a Glance
8:30 Am
9:00 Am
OPENING KEYNOTE SPEECH SHIFTS FOR 2020 | gain the insights to stay ahead of the innovation curve.
9:00 Am
9:45 Am
PANEL: DEMANDING TRANSPARENCY | Hear from marketing leaders about how their companies achieve their missions of transparency, and why it's critical to both fostering a healthy competitive ecosystem, and for empowering the consumer.
9:45 Am
10:15 Am
KEYNOTE: TRANSFORMING THE CUSTOMER JOURNEY WITH AI | How are you going to accelerate your leadership and career in the growing field of AI so that you can shape our future?
10:15 Am
10:45 Am
NETWORKING BREAK
10:45Am
11:15Am
KEYNOTE: LEVERAGING DIGITAL DATA TO DIAL UP CX | This inspiring session will reveal consumer perceptions personalization and customer experience based on landmark study just completed among both Canadian and US consumers.
11:15Am
12:00Pm
PANEL: TALENT & TRANSFORMATION | Attracting and retaining top marketing talent in a competitive market, and how internal transformation plays a role.
12:00Pm
12:30Pm
KEYNOTE: THE PATH TO BUILDING CUSTOMER LOYALTY | Customers expect an experience that is consistent, meaningful, and accurate. And those are just the expectations, they are begging to be exceeded – this is the path to building customer loyalty.
12:30 Pm
1:30 Pm
LUNCH BREAK
1:30Pm
2:30Pm
CACPA AND PIPEDA COMPLIANCE WORKSHOP | How the coming changes to PIPEDA (breach reporting and moves towards GDPR alignment) and the CaCPA (California Consumer Privacy Act) will apply to your organization – CaCPA/PIPEDA 101 – best practices and other considerations surrounding overall compliance with evolving global privacy laws
2:30Pm
3:30Pm
THE BENEFITS AND OPPORTUNITIES OF THE GDPR FOR MARKETING AUTOMATION | 1 hour workshop: how GDPR changes the privacy law landscape for any Canadian organization that deals with the personal information of EU Citizens. - GDPR 101 - Best Practices - Canadian Business Cases - Q&A
3:30 Pm
4:00 Pm
NETWORKING BREAK
4:00Pm
5:00Pm
CASL COMPLIANCE WORKSHOP | 1 hour workshop: Filomena Henriques will walk attendees through CASL laws and how they apply to your business. - CASL 101 - Best Practices - Canadian Business Case Examples - Q&A
5:00Pm
5:30Pm
CLOSING KEYNOTE: CONNECTING TO CONSUMERS IN THE NEW DIGITAL WORLD | Learn how to leverage Data to Build Your Brand
11:15 Am
11:45 Am
PRIVACY-FIRST MARKETING - A NEW COMPETITIVE ADVANTAGE | Increased consumer trust, precise ad targeting, fraud-free engagement and reduced regulatory risk. Learn how Privacy-First Marketing creates a massive competitive advantage.
11:45 Am
12:30 Pm
THE FUTURE FOR DIGITAL MARKETING: THE INTERSECTION OF PRIVACY, ANALYTICS AND BLOCKCHAIN.
12:30 Pm
1:30 Pm
LUNCH BREAK
1:30 Pm
2:00 Pm
REAL-TIME ANALYTICS
2:00 Pm
2:30 Pm
TRACK ALL THE THINGS: TESTING & OPTIMIZATION FOR DEMAND GENERATION | How the demand generation team at Looker uses a data-driven approach to marketing
2:30 Pm
3:00 Pm
AN INSIDER'S LOOK AT TEXT ANALYTICS | what works, and what they don't tell you. This session will show techniques and methods you can deploy, what's behind them and what to watch out for.
3:00Pm
3:45 Pm
DESIGN THINKING FOR AI | Understand how to use Design Thinking to select and structure successful AI projects.
4:00Pm
4:30 Pm
LET POKET MAKE REAL-TIME LOCAL CONSUMER INTERACTION COME TRUE | Why Pre & Post-Market research are key to Brands Success.
4:30Pm
5:00Pm
BIG MARKETING IDEAS AREN’T ONLY FOR BIG BUSINESS! | the size of your business should not affect it's ability to implement the strategies behind big marketing ideas!
8:30Am
1:30Pm
PROGRAM STARTS AT 1:30 PM
1:30Pm
2:00Pm
UP YOUR GAME: THE LATEST IN USING INNOVATIVE TOOLS TO SPREAD ANALYTICS THROUGH THE ORGANIZATION | How Heart & Stroke, Assiniboine Park Conservancy, and CIBC have successfully used data analytics to ovecome a key business challenge.
2:00Pm
2:30Pm
TRANSLATORS THE CRITICAL ROLE FOR A DATA-DRIVEN CULTURE | 5 Tips to Linking Marketing Investments to Business Outcomes
2:30Pm
3:00Pm
OUR JOURNEY TO CLEAN DATA Find out how Medallia cleaned up their data to dramatically improve campaign execution and reporting, and prepare for ABM.
3:00Pm
3:30Pm
PERSONALIZATION IS THE NEW LOYALTY | Leveraging your personalization strategy to improve the loyalty of old and new customers.
3:30Pm
4:00Pm
NETWORKING BREAK
4:00Pm
4:30Pm
DEMYSTIFYING MARKETING INTELLIGENCE | Take control over the systems, skill sets and processes in place to enable full data accessibility and always-on optimization across every stage of the customer journey
4:30Pm
5:00Pm
TRANSFORMING ENTERPRISE WITH APPLIED MACHINE LEARNING | AI/Machine Learning in Marketing Automation
5:30Pm
7:00Pm
COMSCORE COCKTAIL RECEPTION | Location: Expo Floor
8:45Am
9:30Am
KEYNOTE: What is the Constant? What is the Variable? Creativity at the Intersection of Humans and Data
9:30Am
10:30Am
PANEL: CUSTOMER EXPERIENCE: BRIDGING PHYSICAL & DIGITAL | We are joined by Josh Lyon, Head of Marketing and Partnerships at Hiku, Vivian Lee, Director of Marketing at Wealthsimple and Natalie Farand, Head of Performance Analytics at Westjet for a conversation about how marketing leaders are focusing their efforts on Customer Experience and using Data to bridge the gap between Physical and Digital.
10:30Am
11:30Am
NETWORKING BREAK
11:00 Am
11:30Am
KEYNOTE SPEECH ADVANCING TV DATA & TECHNOLOGY | The importance of driving technology and data enterprise innovation to meet the changing needs of marketers.
11:30 Am
12:30Pm
PANEL: CONVERTING CONTENT joined by content marketing leaders who have worked in digital businesses for most of their careers to discuss the role data and technology play in content curation and creation.
12:30 PM
1:30 PM
LUNCH BREAK
1:30 Pm
2:00 PM
CASE STUDY: TWITTER | Laura Pearce, head of consumer marketing at Twitter in Canada, will delve into the "FONK" phenomenon.
2:00 Pm
2:30 PM
CASE STUDY: LOOKER | Playing the Field: Maximizing event ROI and impact with data
2:30 Pm
3:30 Pm
Case Study: PC FINANCIAL | Data Science and Marketing: How to build your own attribution model
3:00 Pm
3:30 Pm
CASE STUDY: THE WEATHER NETWORK - PELMOREX CORP | Unlocking deep marketing insight by connecting online and offline behaviour
3:30 Pm
4:00 Pm
CASE STUDY: MCDONALD'S CANADA | Storytelling with Data: Using Social Listening to Impact Business Decisions
4:00 Pm
4:30 PM
CROSS-CHANNEL MARKETING AND DIGITAL ANALYTICS | See real life use cases of cross-channel marketing data integrated into one analytics experiences
8:45Am
1:30 Pm
PROGRAM STARTS AT 1:30
12:30 Pm
LUNCH BREAK
1:30 Pm
MEDIA ROI: MORE THAN JUST KPI | Learn how the Mondelez Canada Analytics team took to evolve Media ROI from just a KPI to a process that drives analytic insights driving marketing and business impact.
2:00 Pm
PREDICTING BEHAVIOUR WITH LOYALTY AND SOCIAL MEDIA DATA | From recommending films to customers to customizing guest experiences, learn how Cineplex applies loyalty data to their marketing practice.
2:30 Pm
TURNING UNSTRUCTURED LOCATION DATA INTO MARKETING INTELLIGENCE | Using location and foot traffic data from Metro, Sobeys, Loblaws. Learn how MiQ was able to generate new insights and strategy.
3:00 Pm
DEEP LEARNING IN MARKETING | How Deep Learning in AI can be leveraged in everyday marketing activities whether that is Automated Content Generation using Cognitive Techniques, Product Design, Lead Scoring, Preemptive Marketing, Sales Forecasting, Ad Targeting & Optimization and Product Recommendation.
11:00Am
12:00Pm
INTERACTIVE WORKSHOP: DO YOU REALLY KNOW ME? | This session is an interactive working session where you will create new and different ways to evolve the customer buying experience with AI.
12:00 Pm
12:30 Pm
A NEW SOURCE OF PROSPECT DATA | 9Locating, qualifying and engaging with a new source of leads
12:30Pm
1:30Pm
LUNCH BREAK
1:30 Pm
2:00 Pm
BIAS + YOUR MEDIA PLAN | Learn what drives bias in your marketing, how you can have data regulate bias in your media plan, and how you can avoid having bias hamper your success.
2:00 Pm
2:30 Pm
TRAINING FOR THE NEXT OLYMPICS | How CBC’s using UX research to prepare for the next games
2:30 Pm
3:30 Pm
PANEL DISCUSSION Leveraging the Power of Location Data | Presented by the Location Based Marketing Association (LBMA). Explore the power of location and contextual data. Why does it matter? Who is being tracked and to what benefit?
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